Costco’s Kirkland is one of the best-selling brands in America. And despite the fact that you can find Kirkland products in almost every pantry or garage across the country, nobody is really talking about the brand. That’s because Kirkland is recognized primarily for the hilarious, outrageous size of its products — not the size of its personality.

We wanted to fix that.

SIZE MATTERS is an OOH campaign that finally gives Kirkland a personality as big as its products and its sales. Double-entendre headlines paired with art direction that shows off Kirkland's most generously sized offerings is designed specifically to make people laugh with — and talk about — the brand they’re already buying from.

AD:Maya Lekarczyk

CW:Ari Brown